Trinity Engineering has been creating beautiful and innovative custom mill work for everyone from retailers and wineries to home owners and corporate clients since 1980. As design professionals they realized that their image needed some updating. NSD's first task was to refresh their brand—even slight font changes, addition of color and reformatting a logo can make a huge difference. As regular advertisers in a few local publications, NSD's task was to create a campaign using existing photography, that speaks to their client base of architects, contractors and interior designers. Using beautiful photos of finished projects, NSD's objective was to focus on their specific capabilities by drawing attention to details with headlines and layout that beg a closer examination.